Buynomics
Description: Building AI for Consumer Behavior Prediction
Investors: Insight Partners
Reference Link to Deck: https://www.businessinsider.com/series-a-pitch-deck-buynomics-raises-13-million-from-insight-2022-11?r=US&IR=T
Stage: Seed
Slide 1 – Title
Content:
“Buynomics”
“Building the Operating System for Commercial Decisions”
Design framing:
Minimalist dark background with white and light blue typography.
Clean, centered headline establishes authority; OS metaphor cues scale and seriousness.
Slide 2 – Challenge
Content:
“Today, commercial decisions are made in isolated silos based on insufficient methods”
Example: “Should we launch a large pot of yogurt?” (visual of dairy aisle)
Problems: silo optimization, poor decisions, poor methods → high resource lockup, poor ROI.
Impact: 100s of millions of $ lost each year.
Design framing:
Black background with red/orange headline and callout box (“Should we launch…?”).
Silo icons at bottom (Marketing, Digital, Sales, etc.), creating a fragmented visual flow to reinforce silo problem.
Slide 3 – Challenge (Core Question)
Content:
“What will customers buy? is the key to all commercial decisions – but today it is answered without precision”
All decisions boil down to this core question.
Each company builds own model of reality without single source of truth.
Current tools: insufficient, outdated (elasticities, conjoint studies, gut feeling).
Design framing:
Three stacked red-highlight text boxes → conveys gaps clearly.
Black/red palette emphasizes danger/urgency.
Slide 4 – Solution (Overview)
Content:
“Buynomics is the single-source-of-truth for customer buying behavior foresight”
Features:
Client data integration
Virtual Customer Model (millions of digital twins)
Intuitive SaaS platform (simulate scenarios, optimize assortment).
Design framing:
Complex infographic layout: flow from “client data” to “digital twins” to “dashboard + charts.”
Dark theme but more neutral blue/white tones suggest constructive solution.
Slide 5 – Solution (Proof)
Content:
$17.8B revenue under management
$2.10 profit increase p.a. per $100 revenue managed
6,000 scenarios tested by customers
Testimonials:
“We used to guess demand… now we know.”
“No more pricing decisions without Buynomics.”
“Most powerful tool I’ve seen…” (Coca-Cola exec).
Design framing:
Split grid with key stats on left, quotes on right.
Big bold $ numbers → credibility, traction.
Slide 6 – Solution (Functionality Today)
Content:
“Revolutionizes end-to-end revenue optimization”
Key features:
Assess multiple offers in virtual environment
Precise forecasts incl. cross-effects
Compare unlimited scenarios
Very high accuracy → up to 20% higher profits.
Design framing:
Product screenshots in tiles (dashboard visuals) → tech credibility.
Clean horizontal strip with four modules = modern SaaS feel.
Slide 7 – Solution (Vision)
Content:
“Tomorrow, Buynomics will be the OS for all commercial decisions”
Modules: Consumer Insights, Competitive Insights, Portfolio Changes, Bundling, Promotions, Pricing, Customer Lifetime Value, Trade Terms, Placement, Sales Account Mgmt, etc.
Design framing:
Expanding network diagram around “Buynomics” node.
Conveys ecosystem growth into “Operating System.”
Slide 8 – Value Proposition
Content:
Buynomics solves key challenges of revenue growth management:
Product & Portfolio Value
List & Shelf Price Optimization
Promotion Effectiveness
Trade Terms.
Design framing:
Circular infographic with arrows between categories → interdependency message.
Balanced, structured, authoritative.
Slide 9 – How It Works
Content:
Cloud-based platform, holistic optimization.
Steps:
Integrate available data
Make informed decisions
Calibrate via ML algorithms
Test hypotheses at no risk.
Design framing:
Four circular icons, flat design, teal/white on dark background.
Reinforces clarity, scientific rigor.
Slide 10 – Technology Differentiator
Content:
Virtual Customer technology:
Sales predicted via realistic model of behavior
Decisions based on preferences/heuristics
Group decisions highly predictable
Preferences derived from observed data.
Design framing:
Four pink icons in row (cart, person, group, database).
Bright contrast against dark → simple, digestible.
Slide 11 – Case Study (Consumer Goods)
Content:
Comparing Buynomics vs. traditional methods.
Predicting SKU sales based on historical data.
What actually happened at 5% price increase (graphs).
Buynomics more accurate vs. elasticities, conjoint studies.
Design framing:
Side-by-side charts, red vs. green lines.
Strong “before/after” data storytelling.
Slide 12 – Results (Impact Metrics)
Content:
Proven business impact:
+2–4% increase in sales with bottom-line impact
Identified 10–15% market potential in new products
+€50M profit at global telco.
Design framing:
Three-column layout (FMCG, Product Dev, Telco).
Emphasizes breadth and quantifiable ROI.
Slide 13 – Results (Platform Empowerment)
Content:
“Buynomics empowers better pricing and revenue decisions”
Benefits:
Hybrid approach (automated + human insight)
Predictive accuracy
Speed to insight
Better profitability (2–4% revenue uplift, 10–20% EBIT uplift).
Design framing:
Product UI screenshot dominating the left side, supporting bullets on right.
Modern SaaS enterprise design language.
Slide 14 – Team
Content:
Sebastian Baier
Ingo Reinhardt
Contact emails.
Design framing:
Black background, white text, grayscale headshots.
Simple, professional founder slide to close.