Crosby Health
Description: Building AI for insurance Appeals
Investors: Amplo Ventures
Reference Link to Deck: https://www.businessinsider.com/pitch-deck-ai-healthtech-startup-crosby-health-seed-funding-round-2024-5
Stage: Seed
Crosby Health Pitch Deck
Part 1: Slide Transcriptions
Slide 1
“Denials are spiraling out of control, and payors are using AI to deny medically necessary care.”
Slide 2
(Source: Premier, Inc.)
Slide 3
“Introducing Apollo by Crosby Health, the most advanced clinical LLM to date.”
Slide 4
“End-to-end appeals on every denial, drastically reducing the cost to collect.”
Slide 5
Slide 6
> “Without the right data, retailers of CPG products are missing out on billions of dollars of GMV that they are capable of shipping. Seek allows our CPG customers to query these complex datasets in a fraction of the time it would take with traditional data tools, which finally lets them unlock this GMV. We are thrilled to be an early design partner of Seek because of these gains that it will produce for our customers.”
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> – CPO, Mid-Stage SaaS Company
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Slide 7
“We’ve trained Apollo to automate the billions spent on revenue cycle, text-based tasks.”
Slide 8
Part 2: Design & Framing Walkthrough
Slide 1
Opening with urgency and credibility. Headlines about lawsuits make the pain point visceral. Design choice: lean on recognizable media clippings rather than stats alone. Framing: insurers weaponize AI → moral and financial outrage.
Slide 2
Simple cost graphic (20B vs. 10B overturned). Strong use of big numbers to set the financial stakes. Source citation (Premier) boosts credibility. Minimalist slide makes the figure the focus.
Slide 3
Solution reveal: Apollo. Framed as “the most advanced clinical LLM.” Benchmark chart against Med-PaLM 2 and med students adds weight. Clever framing: not just “better than competitors,” but “better than doctors.”
Slide 4
Product capabilities: dashboard visuals bring tangibility. The revenue recovered ($130k) grounds the pitch in numbers. Dual callouts (high-volume vs. high-value claims) frame Apollo as adaptable.
Slide 5
Customer outcomes: three concise, high-impact metrics (faster, more, shorter waits). Easy for investors to remember. Design strips away visuals to keep the focus on speed and efficiency.
Slide 6
Customer testimonial slide. A block quote dominates the page, lending authenticity. Smart choice: let customer voice speak to ROI, aligning with billions in GMV at stake.
Slide 7
Vision expansion: Apollo isn’t just for appeals, but the broader revenue cycle (coding, audits). Slide reframes Crosby as a platform company, not point-solution. Clean process graphic (left-to-right flow).
Slide 8
Team slide: three founders with credible, relevant experience. Design emphasizes logos and recognizable institutions (Meta, Labcorp, Primer). Classic ending slide structure, anchoring story in team strength.