Hakio
Description: Building AI for Fashion Waste
Investors: Dreamcraft Ventures, People Ventures
Reference Link to Deck: https://www.businessinsider.com/hakio-raises-4-3-million-to-cut-fashion-waste-ai-2024-2#-1
Stage: Seed
**Slide 1**
Text:
Title: Eliminating global waste
Visual: Dashboard mockup with graphs and KPIs on a laptop screen.
Design & Framing:
Dark green background with lime yellow accents.
Clean, minimalist design: one bold phrase and a product visualization.
Frames Hakio as a company tackling a big global problem (waste) with data-driven dashboards. Sets the theme: bold mission + tech credibility.
**Slide 2**
Text:
Title: We enhance forecasting accuracy using machine learning algorithms
Body (small text):
“Our forecast uses machine learning to go beyond the accuracy of standard demand forecasting algorithms. With up to 20–30 attributes to improve classification for machine relevance, we provide actionable insights. We optimize predictive models as data patterns evolve, targeting demand modeling to ensure the best-performing forecasts for all SKUs at all times.”
Design & Framing:
Grey background with large bold claim in center.
Subtext below provides technical depth for credibility.
Story framing: shows Hakio isn’t just about dashboards, but also about proprietary AI forecasting. Positioning = accuracy + adaptability.
**Slide 3**
Text:
Title: Companies waste €1.1 Trillion due to poor planning
Three callouts:
Overproduction: €390B
Loss of Sales: €525B
Inefficiency: €185B
Side note: Poor demand forecasting causes lost sales, overproduction of goods, and unnecessary spend in supply chain operations. One of the biggest issues for fashion companies is the liquidity issue, of which working capital is the main contributing factor.
Design & Framing:
Dark green background with lime yellow circles highlighting € values.
Big problem slide with eye-popping numbers.
Frames the market pain point: planning inefficiency is a trillion-euro issue.
**Slide 4**
Text:
Title: Solution
Visual: Clothes on hangers (fashion industry context).
Design & Framing:
Minimalist — sets up the solution right after quantifying the €1.1T problem.
Clothing imagery ties Hakio’s tech directly to its initial ICP: fashion companies.
**Slide 5**
Text:
Left: “Hakio help companies stock the right quantities at the right times while eliminating manual non-value-adding work.”
Right: Dashboard mockup of product data and forecast settings.
Design & Framing:
Screenshot grounds the solution in real product UI.
Copy positions Hakio as reducing waste + automating manual tasks.
**Slide 6**
Text:
Title: Sales = Σ α f(x) + ε
Labels:
Model weights
The machine learning models
The forecast error
Inputs: Customer data, Style data, Engineered features
Subtext:
“We maintain a library of models that we develop to solve different problems. Many are custom-built for e-commerce retail use and modeled with self-adapting outputs to weight SKUs and attach to unique customer and advanced customer attributes. This enables highly customized and advanced prediction without making any manual adjustments.”
Design & Framing:
Math equation metaphor: conveys data science rigor.
Green-on-dark layout with clear annotation.
Framing: Hakio blends advanced ML with commercial application.
**Slide 7**
Text:
Title: Customer Results
Left:
Standardizing the process for 30 planners, uniform workflow.
Debiasing decisions to remove personal preference and subjective judgment.
Right: Chart with results:
Hakio: 34% MAPE (vs 60% male planners, 44% female planners)
Working capital reduction: €101m
Design & Framing:
Strong proof-point slide: quantifies benefits.
Side-by-side comparison shows Hakio’s forecasts outperform human planners.
€101m savings headline = ROI focus.
**Slide 8**
Text:
Title: We are conquering fashion
€144b industry spend on planning.
All product companies
Fashion & lifestyle
Apparel
Design & Framing:
Clothes rack photo anchors in fashion vertical.
Market sizing highlights massive TAM (€144B).
**Slide 9**
Text:
Title: Large global potential
Numbers on world map:
United States: €210m (900 accounts)
Europe: €350m (1,200 accounts)
Rest of world: €250m (1100 accounts)
Caption: “We will target the Danish medium to large fashion companies in 2024 and internationally from 2025.”
Design & Framing:
Market map visually conveys scalability.
Clean framing: local first (Denmark), then expand globally.
Overall Design Framing
Color Palette: Dark green + lime yellow = sustainability + tech-forward vibe.
Typography: Bold sans-serif for mission/problem, smaller text for details.
Visual Anchors: Fashion imagery + dashboards ground the tech in real-world retail context.
Narrative Arc:
1. Big vision (eliminate waste).
2. Tech credibility (AI forecasting).
3. Big market pain (€1.1T waste).
4. Solution (product + math + results).
5. Market opportunity (fashion → global scale).