Guide · Finding investors

How to Find the Right Investors for Your Startup

The complete guide to finding investors who are right for your stage, sector, and raise size — including warm intro strategies, cold outreach that works, and the platforms founders actually use.

How it works

1

Define your target investor profile

Stage (pre-seed/seed/A), check size, sector focus, and geography. Most failed outreach is targeting the wrong investors, not a bad pitch.

2

Find warm intro paths first

A warm intro converts 3–5x better than cold. Map your network, your investors' networks, and your advisors' networks before any cold outreach.

3

Execute targeted cold outreach

If warm intros aren't available, personalized cold emails to right-fit investors work at 5–10% reply rate. Volume and personalization are both required.

What you get

Stage Fit Is Everything

A $500M fund's minimum check is often $5M — they can't lead your $1.5M seed. Filter investors by stage first. Most failed intros are stage mismatches.

Sector Expertise Matters

An investor who has deep SaaS portfolio experience asks better questions and adds more value than a generalist. Find investors with directly relevant portfolio companies.

AngelList, LinkedIn, Twitter/X

AngelList Raise is the best database for angels. LinkedIn for research and intros. Twitter/X for real-time investment signals from active investors.

Your Network Mapping

Before cold outreach: map every investor who has invested in your friends' companies, your previous colleagues' companies, and your advisors' portfolio companies.

The Warm Intro Request

Ask for a specific intro ('Can you introduce me to [investor name] at [firm]?') not a general endorsement. Make it easy by providing a blurb your connector can forward.

Cold Outreach That Works

Subject: [Specific reason you're right for them] — [one-line company description]. Body: 3 sentences max, specific traction metric, one direct ask. No decks in the first email.

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Frequently asked questions

What's the best way to find pre-seed investors?
For pre-seed, angels and micro-VCs (funds under $50M) are your best targets. AngelList, Product Hunt's maker community, and founder Slack groups are effective. The best pre-seed checks often come from founders-turned-angels who understand your exact market.
How do I get warm introductions to investors?
The most efficient path: ask founders in your cohort/accelerator who they know, ask your advisors who they can introduce you to, and look at the portfolio companies of your target VCs to find founders who might refer you.
Does cold email to investors work?
Yes — at 3–8% reply rate for well-written, personalized emails to right-fit investors. HeyMojo's outreach tool personalizes emails to each investor's specific portfolio and thesis, typically doubling baseline cold reply rates.
What's the best platform to find investors?
For a curated, filtered database: HeyMojo (4,846 firms, filter by stage/sector/check size). For discovery: AngelList Raise, Crunchbase, LinkedIn. For real-time signals: Twitter/X (follow active investors). For community: Founder Slack groups.
How do I find investors who invest in my sector?
Search by portfolio company sector in HeyMojo's investor database. Look at competitors' Crunchbase pages — their investors are your best-fit targets. Look at who's been writing about your category on Substack or Medium.

Find right-fit investors in minutes, not weeks

4,846 investors filtered by your exact stage, sector, and check size.